STOP PRESS - - - PRINT MEDIA SAVED!!!

contrary to popular rumours, newspapers and magazines are not on their death beds, ya sillies!

they are merely awaiting a born-again experience next month, as Entertainment Weekly launches the first-ever video-on-paper advertisement!

the creaky old “Tiffany” network, the Columbia Broadcasting System (CBS, kids) will tout their honking new season with a tiny vid screen embedded into the pages of select (read: twelve or so) copies (distributed in NY and LA) of the September 18th paper edition of Entertainment Weekly Magazine!

it is even powered by a rechargeable battery - so you can watch previews of series years after CBS has canceled them!

in addition to alleviating that pesky reading problem (the ability to eyeball-scan and grok a printed page of characters inhibits heavy drinking and anti-depression med consumption, after all) this new innovation will no doubt spark the greatest revolution in print since that guy Gutenberg (if they could just bring the cost down).



there's no word on the cost of each unit, nor how much CBS is paying for the ad.
don't expect to see a video on the front page of Parade Magazine anytime soon, or even on the french Vogue.